5 eCommerce Personalization Trends Shaping The Future of Online Shopping

In eCommerce, customizing your marketing efforts to suit specific target audiences isn’t just an option. It’s a necessity. 

With AI's computing power outpacing Murphy's Law — which states that the transistors on a computer chip (a benchmark of computing power) would double every two years — eCommerce personalization is becoming a more viable strategy for an increasing number of vendors. 

via Shift4Shop eCommerce Blog https://blog.shift4shop.com/ecommerce-personalization-trends