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Why a Live Chat Customer Service Channel is Great for eCommerce

3/29/2023

 
eCommerce customer using live chat customer service on their smartphone

If you run an eCommerce business, what matters most to you? Sales and conversions? Quality products? Great customer experience and service? Of course, with global eCommerce sales totaling around $5.2 trillion in 2021 and expected to reach $8.1 trillion by 2026, the correct answer is likely all of them. You want to be sure that every aspect of your business is the best it can be. 



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8 Tips to Writing Effective Landing Page Copy for Your eCommerce Site

3/22/2023

 
Writing effective landing page copy for an eCommerce website on a laptop

Many sales and marketing teams believe that good landing page designs are highly essential for conversions. While this is true, a study of 40,000 landing pages by Unbounce revealed that the most influential element in landing page conversion was the landing page copy.



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2023 Subscription Box Packaging Guide: How To Choose the Right Design

3/15/2023

 
Woman opening a subscription box

No business has ever made history because of its bland, brown cardboard box packaging. Physical packaging is free real estate for your brand image that ends up inside the customer's home; it would be a shame to waste that opportunity.



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B2B eCommerce in 2023: Everything You Need To Know

3/8/2023

 
Keeping track of B2B eCommerce trends in 2023

Reports state that B2B eCommerce resulted in only 9% of total B2B product sales in the US. However, the COVID-19 pandemic changed this scenario by revolutionalizing buyer preferences.

Additionally, the closure of brick-and-mortar stores helped B2B eCommerce gain momentum. 



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7 Best Onboarding Email Examples to Attract New Customers

3/1/2023

 
Woman reading an email on her phone

Despite the rise of social media and video, email remains the #1 channel for marketing and sales. That’s why it’s still the most preferred medium for customer retention and onboarding strategies. 



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