Making your buying process effortless goes beyond improving customer satisfaction.

With a great and personalized shopping experience, you’ll likely witness a substantial boost in sales, positive word-of-mouth referrals, and customer loyalty. 

via Shift4Shop eCommerce Blog https://blog.shift4shop.com/how-to-make-the-buying-process-easier-for-customers

Content marketing isn’t novel; all your competitors are posting content on their websites and social media.

However, as an eCommerce business owner, strong content — and in the right formats — can still be your differentiator when competing with countless other stores for your audience's attention.

via Shift4Shop eCommerce Blog https://blog.shift4shop.com/content-types-marketing-ecommerce-store

Launching a new eCommerce product is hectic! You invest countless hours and considerable resources in developing something stellar. The bigger challenge, though, lies in getting the market to notice. 

via Shift4Shop eCommerce Blog https://blog.shift4shop.com/ecommerce-product-launch-write-press-release-new-product

Online commerce is no longer just an alternative. It is now a worldwide staple. 

via Shift4Shop eCommerce Blog https://blog.shift4shop.com/threats-target-customers-ecommerce-website

You already know that email marketing is a powerful strategy for engaging your audience and boosting conversions. In fact, about 79% of millennials in the US stated they enjoy being contacted by brands through email.

via Shift4Shop eCommerce Blog https://blog.shift4shop.com/choose-best-email-marketing-service-small-business

Businesses deal with a lot of data. This statement might bring to mind sales charts, website traffic reports, and other types of information, and these are only a few of the data types that business management involves. Those kinds of data are collected by a business to help it create its strategies and identify areas for improvement, but we're going to discuss a different type of data that a business creates and maintains itself. Specifically, product data and its management.

Product data includes all types of information about every product a business sells, including manufacturing materials, technical specifications, size and weight, photographs and schematics, and much more. This is the data your business presents to potential customers to help them decide to purchase your products, making it crucial to your bottom line. Product information is displayed in several places, including your eCommerce website, your products' packaging, your marketing materials, and more.

The problem arises when product information needs to be changed or added, especially when there's a large amount of information due to the size of your inventory. Ensuring that correct new or updated product information reaches all your channels in a timely manner can present significant challenges.

via Shift4Shop eCommerce Blog https://blog.shift4shop.com/product-information-management

Running an eCommerce store can be extremely rewarding. It’s a chance to establish a brand, attract an audience, and most importantly, maximize online sales. Inevitably, though, achieving business growth is also extremely time-consuming. The last thing you need is to be bogged down in day-to-day administrative tasks like responding to emails or managing social media.

via Shift4Shop eCommerce Blog https://blog.shift4shop.com/hire-ecommerce-virtual-assistant-productivity

A go-to-market (GTM) strategy is critical for reaching target customers and achieving competitive advantages when launching a new product or service. An effective GTM strategy employs various strategies and tactics to increase the adoption and usage of your company’s products. When executed correctly, it successfully launches a product and drives revenue growth.

via Shift4Shop eCommerce Blog https://blog.shift4shop.com/steps-successful-go-to-market-campaign

While AI has penetrated our lives in most technological aspects, we must acknowledge its dark side and prominent role in online identity fraud. 

Most industries are slowly facing the implications of deepfakes and password hacking; eCommerce is no different. 

via Shift4Shop eCommerce Blog https://blog.shift4shop.com/ai-identity-fraud-ecommerce

Thriving in today’s business world relies on knowing how to use data to your advantage — but what does that mean, and is it feasible?

We’re here to explore all the ins and outs of using “Big Data” in eCommerce to answer those questions and more.

via Shift4Shop eCommerce Blog https://blog.shift4shop.com/harnessing-big-data-ecommerce