Fierce competition in the eCommerce marketplace means retailers always need something new to grab the attention of their target customers. However, AI is bridging the gap. This virtual assistant can create more relevant and engaging shopping experiences for customers. 

via Shift4Shop eCommerce Blog https://blog.shift4shop.com/ai-personalizing-ecommerce-experience

With over 3.8 billion users worldwide, eCommerce is essential to most modern businesses. 

With the rise in digitalization and growing customer usage, customer expectations have soared, and the consequences of not keeping up have grown dire. 

via Shift4Shop eCommerce Blog https://blog.shift4shop.com/future-of-ecommerce-security-predictions-trends

Over the past decade, there have been major changes in the way businesses communicate with customers. With eCommerce sales dropping off on desktop and mobile use rising across marketing channels, mobile migration has significantly impacted business marketing strategies. 

via Shift4Shop eCommerce Blog https://blog.shift4shop.com/sms-coupons-win-more-customers

With over 8.5 billion searches per day, Google has an immense impact on how people find and purchase products online.

But here's the twist — it's not just your regular Google anymore. The impact of Google's AI search on eCommerce businesses is nothing short of revolutionary.

via Shift4Shop eCommerce Blog https://blog.shift4shop.com/google-ai-search-ecommerce-businesses

For growing eCommerce brands, success often relies on capturing fleeting opportunities — the pivotal moments when potential buyers are just a few clicks away from making a purchase. 

For example, someone Googles “best running shoes for beginners” or “oil-free moisturizer.” At that moment, their intent is clear — to purchase a product. 

via Shift4Shop eCommerce Blog https://blog.shift4shop.com/micro-moments-ecommerce

In eCommerce, customizing your marketing efforts to suit specific target audiences isn’t just an option. It’s a necessity. 

With AI's computing power outpacing Murphy's Law — which states that the transistors on a computer chip (a benchmark of computing power) would double every two years — eCommerce personalization is becoming a more viable strategy for an increasing number of vendors. 

via Shift4Shop eCommerce Blog https://blog.shift4shop.com/ecommerce-personalization-trends

The holiday shopping season is fast approaching, and business owners are preparing for the busiest time of the year. It's a time of excitement, anticipation, and higher sales projections for many online retailers. 

via Shift4Shop eCommerce Blog https://blog.shift4shop.com/prepare-your-store-for-the-holiday-season

In a world that increasingly finds itself shopping through a screen, eCommerce has become a bustling avenue for consumers and businesses to procure what they need. Whether it's the latest iPhone (B2C), a bulk order of office supplies (B2B), or even a subscription to a software service (B2C or B2B), eCommerce is where the money’s at.

via Shift4Shop eCommerce Blog https://blog.shift4shop.com/streamline-sales-process-ecommerce-brand

Inventory shrinkage is the bane of every retailer’s existence.

You work hard to source stock to sell, so when it disappears before you can sell it, that’s a problem. But it’s a problem that you need to address systematically. That’s because if you ignore it, it could get worse and begin to threaten your profitability.

via Shift4Shop eCommerce Blog https://blog.shift4shop.com/calculate-inventory-shrinkage-mitigate-risks