The Right Way to Conduct Price Testing Methods (And 5 Mistakes to Avoid)

If you’re launching a new eCommerce business or simply introducing a new product line, one challenge remains the same: pricing. 

Get it wrong, and your business won’t reach its full profit potential. That could be the case whether you go too high or too low. To get it right, price testing is the way forward. Undertaking valuable price testing helps you understand where your products sit in the current market conditions. 

via Shift4Shop eCommerce Blog https://blog.shift4shop.com/conduct-price-testing-methods