Whats Your eCommerce Customer Acquisition Cost? How To Bring It Down

When it costs more to acquire customers than they spend on your products, your margins shrink, making it harder to generate consistent profits.

Plus, continuously spending a significant portion of your revenue on customer acquisition can strain your cash flow, limiting your ability to invest in other areas of your business, such as product development or expansion.

via Shift4Shop eCommerce Blog https://blog.shift4shop.com/ecommerce-customer-acquisition-cost