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December 2023
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While AI has penetrated our lives in most technological aspects, we must acknowledge its dark side and prominent role in online identity fraud. Most industries are slowly facing the implications of deepfakes and password hacking; eCommerce is no different. ![]() via Shift4Shop eCommerce Blog https://blog.shift4shop.com/ai-identity-fraud-ecommerce
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Thriving in today’s business world relies on knowing how to use data to your advantage — but what does that mean, and is it feasible? We’re here to explore all the ins and outs of using “Big Data” in eCommerce to answer those questions and more. ![]() via Shift4Shop eCommerce Blog https://blog.shift4shop.com/harnessing-big-data-ecommerce
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If your business is both online and in-store, it may be challenging to keep all of your operations cohesive. One tool may not communicate with another, and you’re left doing manual work. Luckily, there are solutions; one popular method is unified commerce. ![]() via Shift4Shop eCommerce Blog https://blog.shift4shop.com/unified-commerce-transform-customer-shopping-experience
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The rapidly growing B2B eCommerce industry invites competition on all fronts. Keeping your B2B eCommerce ahead in 2024 requires understanding your market and closely monitoring your business health. This can go a long way in reducing churn, increasing customer retention, and giving you a competitive edge. ![]() via Shift4Shop eCommerce Blog https://blog.shift4shop.com/track-customer-health-scores-b2b-ecommerce
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So, you’ve finally found that fantastic retail product people can’t wait to get their hands on. But that’s only half the job done. You still need to make the critical decision about the best place to get your product to your target audience — should you go online or just stick to offline channels? ![]() via Shift4Shop eCommerce Blog https://blog.shift4shop.com/offline-vs-online-business
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Are you currently looking for ways to do your part to combat the climate crisis? If the answer is yes, look no further. In an age when environmental concerns are at the forefront of global discussions and affect us all, more and more consumers are favoring sustainable eCommerce businesses over their competitors. ![]() via Shift4Shop eCommerce Blog https://blog.shift4shop.com/online-business-eco-friendly
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Social media is an intrinsic part of every top brand’s business strategy. With the right approach, you can get your target market talking about your product, gather customer insights, drive traffic to your website, and boost sales. In short, how well you can portray your brand on social media decides your business’s success. ![]() via Shift4Shop eCommerce Blog https://blog.shift4shop.com/impact-social-media-communities-business
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Running a small eCommerce store is thrilling, but juggling tools, data, and orders can feel like a precarious trapeze act. Enter integration, the silent conductor transforming your chaotic digital orchestra into a symphony of efficiency. It's not just about saving time; it's about streamlining workflows, unlocking growth, and building a business with agility in the digital landscape. ![]() via Shift4Shop eCommerce Blog https://blog.shift4shop.com/integration-simplifying-operations-small-ecommerce-stores |